ANCILLARY TASK

Digipak

Digipak is a registered trademark for a patented style of optical disc packaging. A digipak case consists of a rectangle cardboard package with one or more plastic trays capable of holding a CD or DVD attached to the inside. The digipak is one of the elements of promotional package for the music album.

DIGIPAK

SIZE

Digipak Analysis

Digipak analysis # 1 - Lana Del Ray...... Born to Die

Lana Del Ray's "Born to die" album's front cover has a mid closeup of her which dominates the cover and highlights her face showing her beauty, voyeuristic features as well as her expressions and her clothes.
The coherence of the cover shows her vintage clothing style including her hair, makeup and the aesthetically taken picture. This further enhances the indie genre vibe.
The color palette of white, brown-red and blue have been used which displays freshness and youthfulness addressing her young target audience.
A simple styled font has been used to write the artist's name as well as the album's name.
The artist has been pictured outside which depicts her exploring the word and encountering new experiences

The back of the album has a list of the songs that are in the album. These are written in the same simple font that was used in the front cover.
The color red is used as the main background color depicting the powerful emotions and themes heard within the lyrics of the songs.
Name of the album mentioned twice on both of the sides of the page.
Redundant elements such as barcode, copyright issues and record label can be seen at the bottom of the album.

The inlay of the CD cover consists of another closeup mid shot of the artist which focuses on Goodwin’s voyeuristic theory where the audience can have an insight about the artists life.
The image is stretch out on both sides of the CD's inlay.
The color scheme is the same as displayed on the cover.
The location and the softness of the shot is the same as the cover keeping simplicity as the key element.

The colors on the CD are of the same color palette as of the back cover, that is, red and white.
3 roses are used and symbolize love and romance, the simplicity of the white symbolizes purity and is a reminder to cleanse the mind.
Small text of copy right and the artist's name is used to encompass the CD .

Digipak analysis # 2 - Ed Sheeran...... X

The color palette includes two colors green and black, green symbolizing life and renewal, whereas black symbolizing power, strength and mystery.
The name of the album "X" is only written, the typography includes it being bold and using a font which looks like paint strokes.
It is simple and eye catching.

The color palette remains the same but white is also added.
A cartoon figure of the artist is in the center of the back cover.
The name of the album and the artist is on both sides of the cover.
A list of the tracks is listed on right side and is right aligned.
A type writer style font has been used.
Redundant elements such as barcodes and copy rights along with their symbols are also present.

A booklet is found in side the CD cover. It has a list of songs that are in the album along with their lyrics.
The same color scheme as of the back cover is used i.e black background and green writing.
A type writer font has been used.
Copy rights and the album name is written on the lower right side.

Staying true to the color palette the CD also has a plain black background with green writing
The typography is simple and the album's name along with the copyrights and the artist's name is encompassing the CD.

Digipak analysis # 3 - Guns N' Roses...... Appetite for Destruction

The color palette has a variety of colors including black, yellow, orange, purple, white and red.
A cartooned crucifix and skeletons of the five members of the band are on the center of the cover.
The skeletons and crucifix symbolizes danger and aggression.
Simple slim and bold text is used to write the album's name below and the band's name above the crucifix.

All the five members of the bad are shown with long hair and rock star black rough clothes and tattoos.
Track listing is written in white and is listed on the left side of the back cover.
Cast credits, record label and listing and the barcode is on the right side along with copyrights.
The band's and the album's name is on both sides of the back cover.

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Collage of the performance shots of the band.
Staying with the color pallete of the cover, red, purple, yellow, orange and black are used.
Locations have been changed to a stage.
Shots of instruments, such as, guitar and drum sets are also shown.

The CD includes the track listing on its right side
Credits to the record company are on the left side with the logo present on the Cd as well.
The Band name and the album name are at the top in a larger font to show more importance of the 2 names.
The distribution companies and the production credits are at the bottom
The CD is in grey color with a black rim.

Website Analysis

Website analysis # 1 - Demi Lovato...... http://www.demilovato.com/

Right off the bat it can be seen that Demi's website is simple. Her name is written on the top left corner with the main menu bar, which includes news, tour, music and store in the center and the hyperlinks such as facebook, youtube, instagram, twitter and so on on the top right. The menu car contains the previously mentioned items so that it is easier for her audience to know everything related to Demi on only one medium. Forexample if they want her merchandise they can click on the store hyperlink and directly order.

Right under the header is a slideshow of demi which has Demi's pictures along with stories shown in accordance to the menu bar.

As one scroll's down, the news, videos, official merchandise and biography of Demi can be seen. It is just a summarized version or a gist of what the audience would find in the menu hyperlinks. It can be noted that the conventions include the color palette of black and white being used. After the slide show the color of the background change from black to white then black again and then again white.
The website also gives an option where the fans can sign up for Demi's Fan club by subscribing.

Website analysis # 1 - Bruno Mars...... http://www.brunomars.com/?frontpage=true#

Bruno Mars' website is quite interesting, this is because as soon as one hits enter to go to his website, a video of his song, Finesse starts playing. In the header a menu bar is present along with the artist's name. It is easier for the audience to guess the genre and style of his songs. The font of the title is very simple but it reflects openness, growth and creativity. Moreover the background video gives a very sterile and bold representation of the kind of audience that is attracted to the artist.

After scrolling down, the dates and ticket availability is shown. The background is black in color. Further as one scrolls down a yellow strip is shown, where the fan base of the artist can subscribe to him to get notifications from his website about the latest news. The color changes from yellow to white now. A track list of some of the songs that Bruno Mars has sung has been listed along with a player in order to make it easier for the audience to listen then and there. Further below a small portion of his merchandise is shown. The contrast between the colors used in the website indicate that the target audience of Bruno is among the younger generation since the video that he has displayed is something that young adults would enjoy.

Website analysis # 3 - Ariana Grande...... https://www.arianagrande.com/

In an instant, it can be seen that Ariana's website is unique and different. Ariana's name is spelled up side down in order to create diversification to her website. Instead of a menu bar on top, the website has Ariana's facebook, twitter, instagram accounts hyperlinked above along with her shop and event schedule. Childhood pictures of Ariana and Victoria are on display so that they could promote their song Monopoly.

The whole wesite is made of strips with hyperlinks on it. The color palette of the website is black, white and pink and is directed towards younger audiences especially girls and portrays Ariana as being girly. As one scrolls down a music video, of the song Monopoly is present. News about the album "Thankyou next" is displayed which is hyperlinked so that her fans have an easy access to it. Another video of her song "breakup with your girlfriend im bored" is present below it. A strip of Ariana's merchandise is below and has been hyperlinked to her shop for easy access. As one scrolls down Ariana has listed a few album and songs in the strips and ends with her latest perfume that she launched. This website shows that it is mostly directed towards girls.

Practiced digipack inside cover

Since we did not know how to design a digipak, we did a test run in order to develop our skills. We practiced to make just the inside cover of the CD. I used Photoshop and used the Filter tool alot in order to emboss and stylize the images accordingly. I played around with the opacity and saturation levels and dissolving to get the desired look.

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